heavy & duty · Sun Belt
Booking & Missed-Call Recovery for Heavy Equipment Repair
Redline Revenue installs the full system for heavy equipment shops — tracked phone, missed-call text-back, online booking with vertical-specific intake, deposits, SMS reminders, and Google review automation. $397/mo flat. One hydraulic cylinder rebuild on a komatsu pc360 covers it.
Quick Answer
Heavy equipment shops need a booking system because gc calls about a cat 320 down on a job site and you can't get a tech there until tuesday — they go to the next number. Redline Revenue installs the full intake stack — missed-call text-back, online booking with vertical-specific fields, deposits, SMS reminders, and Google review automation — for $397/mo flat. $1,200–$8,000 avg tickets mean one captured job covers Defense by itself.
The Math
$1,200–$8,000 avg ticket × 1 job covers $397/mo.
Every job past that is pure upside. GC calls about a Cat 320 down on a job site and you can't get a tech there until Tuesday — they go to the next number.
$3,500
Hydraulic cylinder rebuild on a Komatsu PC360
$4,200
Final drive replacement on a CAT skid steer
$6,800
Bobcat T770 hydraulic pump
$7,500
John Deere 410 backhoe transmission
What You Get
The full system, tuned for heavy equipment shops
When a gcs with equipment down on active job sites calls during a job, they get a text inside 60 seconds. When they pick a slot, they pay a deposit. Reminders fire. Reviews happen. You don't touch the phone unless you want to.
Custom-Coded Website
Built around your specialty — real schema, real trade vocabulary, your actual service list. Not a Lato-template auto repair site.
Booking Calendar & Quote Request Form
Customers pick a time, describe the job, and upload photos. Vertical-specific intake fields capture exactly what you need before you roll a truck.
Missed Call Text-Back
When you can't answer, an auto-SMS fires inside 11 seconds. The lead doesn't have time to call the next shop.
Automated SMS Reminders
Confirmation, 24-hour, and 2-hour reminders. Deposits at booking. No-show rate drops from 23% to under 4%.
Webchat + Tracked Phone
Chat bubble routes to your phone as SMS. Tracked phone number tells you which ad dollar booked which job.
Smart Review Routing
Happy customers go to Google for a public review. Unhappy ones route to a private feedback form. Your star rating compounds without public damage.
Why heavy equipment shops need a booking system
Heavy equipment downtime is brutally expensive — a Cat 336 excavator sitting idle on a road job costs the GC $1,200 a day in crew time alone, more if it puts the project behind on a liquidated-damages clause. That's why GCs and rental coordinators don't shop on price; they shop on speed. The mechanic shop or mobile tech who can confirm a yard call inside 30 minutes and roll a truck the same day wins the recurring work. Voicemail loses it.
The tickets justify a real intake system. A hydraulic cylinder rebuild on a Komatsu PC360 is $3,500. A final drive on a CAT 259D skid steer is $4,200. A full hydraulic pump replacement on a Bobcat T770 runs $6,800. One captured call covers Defense ($397/mo) for a year. The math doesn't work the other way: missing two yard-call requests a month is $7K of leaked revenue, every month.
Documentation matters here in a way it doesn't at a corner mechanic. GCs want photo documentation of pre-repair condition (insurance reasons), written estimates with line-item parts, and an end-of-job invoice with hours and tech notes. A booking system with photo upload, quote PDFs, and email-on-completion produces all of that automatically. Without it, you're either spending two hours a day in QuickBooks or losing the next bid because your paperwork was sloppy.
The structural pain we fix
GC calls about a Cat 320 down on a job site and you can't get a tech there until Tuesday — they go to the next number
Hydraulic cylinder rebuild on a Komatsu is a 3-day job and the customer wants daily SMS updates you don't have a system for
Insurance damage estimate on a backhoe needs photos, codes, and a written quote — voicemail can't capture that
Yard call for a skid steer with a bad final drive and the rental coordinator wants a quote in 2 hours, not 2 days
Where we install it
Heavy Equipment Repair markets we cover
Built for heavy equipment shops across the Sun Belt. See your city's page for vertical-specific market context, FAQs, and economics.
Pricing
$397/mo. Month-to-month. One-email cancel.
Full Throttle (Google Search ads + LSA management) is an optional +$600/mo add-on, available only to Defense clients after Day 30. See full pricing.
Profitable in 60 days — or we work free until you are.
Every missed call is a heavy equipment repair job that went to the next Google result.
20-minute call. We'll tell you inside the first 5 whether you're a fit. If you're not, we'll tell you who is.